# Digital Commerce

Enabling omnichannel B2B and B2C e-commerce solutions that connect our clients with their audiences

Today’s commerce leaders must navigate rapidly changing conditions, including increased customer expectations, supply chain upheaval to new business models, staffing challenges, and emerging technologies that are affecting every step of the customer journey.

## The complexity of today's landscape

Technologies and methods of digital engagement that once seemed cutting-edge have become commonplace across industries. A digital transaction is no longer the finish line, but a building block for your brand.

Delivering sustained value across the entire buyer journey is the key to unlocking new growth for today’s e-commerce business leaders. In this environment, your brand’s e-commerce strategies, channels, and capabilities cannot simply move at the speed of business. They need to move at the speed of want.

"The marketplace allows us to move into new and adjacent categories more quickly—without any risk from an inventory perspective—to test customer demand and continue to meet customer expectations. It enables us to create more profitable customer relationships and to add styles and trends as they emerge."  
Matt Baer  
Macy’s, Inc. chief digital and customer officer

### Here's how we can help you

# 01
#### Customer & Commercial Strategy
**Shape your digital commerce approach.** Our industry-leading research—combined with two decades of on-the-ground experience guiding brands through major digital commerce transformations will give you a head start toward a world-class commerce strategy.

**Related services include:**  
- Lead-to-loyalty orchestration across B2B and B2C  
- Supply chain management  
- Cybersecurity implementation  
- Organisational change management  
- Portal implementation

# 02
#### Creative & Experience Design
**Elevate your experiences.** We help you ring up new commerce growth by enabling immediate, intuitive customer engagement. Our digital experience design specialists support you from ideation through implementation and operation to meet your customers’ evolving needs.

**Related services include:**  
- Customer research, creative and user experience design  
- Persona and journey maps  
- Full-service creative studio agency  
- Workforce experience enhancement  
- Dynamic content enablement, content supply chain optimisation

# 03
#### Technology & Operations
**Enable real-time transactions.** Our strategic collaborations with alliances and in-house technology platforms allow you to continuously customise your commerce capabilities as you respond to shifts in customer expectations, the market, technology innovation, and regulatory requirements.

**Related services include:**  
- Composable commerce solutions  
- Marketplace platform implementation and operation  
- AI search, AI personalisation, and loyalty management  
- Point of sale, clienteling, order management, pricing, and tax

# 04
#### Customer Data & Analytics
**Unlock hidden insights.** Our data and analytics platforms help identify new opportunities and create more personalised experiences for your customers.

**Related services include:**  
- Customer data management  
- Product information management  
- Identity resolution  
- Machine learning and AI-driven personalisation  
- Pricing and promotions, and commercial spend optimisation

### Are you ready for the latest commerce trends?  
##### New Trends  
**Read the research** [here](https://www.deloittedigital.com/us/en/insights/perspectives/6-digital-commerce-trends.html).

### The power of our alliances and accelerators
We can't do it alone. We've created strong alliances and accelerators with top industry and technology leaders.

##### Adobe
Engineered for trust, personalized for loyalty  
[Learn more](https://www.deloittedigital.com/us/en/alliances/adobe)

##### Salesforce
Prompt for change  
[Learn more](https://www.deloittedigital.com/us/en/alliances/Salesforce)

##### commercetools
Transforming next-gen digital commerce  
[Learn more](https://www.deloittedigital.com/us/en/alliances/commercetools)

##### Composible Commerce Accelerator
Best-of-breed composable commerce approach  
[Learn more](https://www2.deloitte.com/content/dam/Deloitte/us/Documents/about-deloitte/commercetools-best-of-breed-composable-commerce.pdf)

##### Shopify
Customizable e-commerce for today’s retailers  
[Learn more](https://www.deloittedigital.com/us/en/alliances/shopify)

##### SAP
Commerce platforms meet the cloud  
[Learn more](https://www.deloittedigital.com/us/en/alliances/sapcustomerexperience)

### Our work in action
We create solutions that ring up the future of omnichannel e-commerce business for our clients. Here’s how.

#### Marketplace implementation
**Macy's**  
[READ MORE](https://www.deloittedigital.com/us/en/work/macys)  
#### Experience design
**Chipotle**  
[READ MORE](https://www.deloittedigital.com/us/en/work/chipotle)  
#### E-commerce transformation
**Casey's General Store**  
[READ MORE](https://www.deloittedigital.com/us/en/work/caseys-general-store)

#### Digital transformation
**Herc Rentals**  
[READ MORE](https://www.deloittedigital.com/us/en/work/herc-rentals)