INSIGHTS

We believe that the right idea at the right moment can spark change and inspire action. Explore our insights on creative business transformation, future-proofing your business, and innovating to create great impact for all.

Agentic AI for customer experience
Front-office value lives not only in, but across marketing, sales, commerce, service and product functions. Our holistic approach to multiagent AI system design can help redefine how work gets done and how value is created for your customers, workforce and business.
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Personalization
Loyalty and customer lifetime value are the long-term success goals for every B2C and B2B brand today. Effective personalization is what can get you there. Explore our research, thought leadership, benchmarking tools, and client success stories to learn how today’s most impactful brands are treating their customers like individuals—and seeing rapid growth.
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Generative AI for Customer Experience
Organizations are under increasing pressure from their boards to rapidly implement and scale new Generative AI capabilities. But how do you build enterprise-ready, GenAI-enabled customer experiences that people trust and enjoy? And is your organization ready to implement Generative AI at scale?
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DD Insights

Sales strategy
Accelerating sales with agentic AI
Today’s AI-empowered B2B buyers use large language models (LLMs) to configure solutions and evaluate providers. In response, commercial leaders should adapt sales strategies to this new buyer journey while using AI to improve sales planning and execution. In this series, learn how leading organizations leverage interdependent levers to adapt their go-to-market models for an AI-first world.
Perspective
• Jun 11, 2026
• 7 minute read
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Customer service
The 2026 global contact center report
Leading contact centers have transformed agentic AI potential into bottom-line performance. Here’s how.
Research
• Jun 4, 2026
• 2 minute read
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Generative AI
Get to green light with GenAI: Automotive
Generative AI is poised to reshape the entire automotive industry—from personalized marketing and sales to in-vehicle digital experiences, manufacturing and supply chain orchestration. Explore high-value use cases, practical adoption roadmaps, and the data and technology that can help teams get to a “green light” for using and scaling GenAI responsibly.
Perspective
• May 13, 2026
• 11 minute read
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Creativity
From concept to credits with Walt Disney Studios’ StudioLAB
For an ever-evolving canvas, tomorrow’s storytellers need the latest advanced tools to bring stories to life. We leverage our deep media and entertainment experience to deliver innovative tech that creative teams at The Walt Disney Studios’ StudioLAB use to sketch, animate and scale the magic.
Perspective
• May 12, 2026
• 2 minute read
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Marketing Trends
The power of integrated marketing planning
This three-part series written in collaboration with Anaplan explores how organizations can overcome marketing planning challenges and drive measurable growth by uniting marketing, finance, operations, sales, and more. In Part 1, we explore how integrated marketing planning works with Innovadiam, a fictional global technology company.
Perspective
• Apr 27, 2026
• 4 minute read
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Marketing strategy
Marketing in the age of agentic AI
Agentic AI can help reshape marketing into a more adaptive, optimized system by decreasing time-consuming manual work for teams, elevating creativity, and accelerating overall business goals. Discover the potential benefits and practical steps for marketing teams to begin leveraging agentic AI for greater impact.
Perspective
• Mar 18, 2026
• 5 minute read
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Marketing strategy
A data foundation that delivers
Marketing leaders have more tools available than ever before—but realizing their benefits requires a solid data strategy. With a foundation of layered first- and third-party data, leaders can use technology to anticipate needs, personalize journeys and deliver adaptive experiences that drive results.
Perspective
• Feb 25, 2026
• 7 minute read
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eCommerce
Activate digital commerce for new B2B sales
Many suppliers, vendors and sellers are in the early stages of digitizing the end-to-end buyer experience—but tight budgets prevent them from advancing as fast as they’d like. Our latest research looks at the compelling reasons for B2B companies across industries to grow digital commerce capabilities.
Research
• Feb 17, 2026
• 2 minute read
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Social media
Social media and sustainability
With 72% of consumers wanting their favorite brands to actively engage in sustainability-driven conversations online, brands are taking notice. So, how can today’s marketing leaders authentically connect with audiences and make a meaningful impact through social media?
Perspective
• Jan 29, 2026
• 4 minute read
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Customer experience
Technological maturity fuels field service results
Explore insights from the 2026 Field Service Report, which found that organizations can improve productivity and address rising costs by building a sophisticated technology stack, optimizing scheduling and self-service, improving technician productivity with Generative AI (GenAI) and prioritizing preventive maintenance.
Research
• Jan 28, 2026
• 2 minute read
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Adobe
Deloitte Digital launches B2B marketing service offering powered by Adobe
Tech buying decisions are more complex than ever, with information spread across multiple channels, and influence across multiple teams. Deloitte Digital is addressing these challenges with a new B2B hi-tech marketing offering for clients, designed to transform how modern enterprises organize, engage and convert B2B buying groups through access to Adobe technology.
Award
• Jan 26, 2026
• 3 minute read
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Hospitality
Get to green light with GenAI: Transportation, hospitality and services
Generative AI is no longer a future concept for the transportation, hospitality and services industry. It's a present-day reality. Explore the key questions leaders are asking as they move from ambition to action, creating more immersive, personal and effective customer experiences while unlocking efficiency.
Perspective
• Jan 23, 2026
• 6 minute read
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